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Deliver Predictability©
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Problem overview |
Today, the $B500+ freight industry is plagued by market inefficiencies, defaults and lack of commitment. This translates into higher rates for some shippers and uncertainty about capacity for others. Freight forwarders rely on anemic forecast information from manufacturers (a.k.a. "Shippers") which makes it hard for them to purchase freight ahead of time and plan for changes. Carriers have the least information about demand. They shoulder the bulk of the market risks and resort to survival strategies to mitigate their losses. There are very few mechanisms and tools available for participants to assess and manage risks arising from demand variability, supply or "no-shows". FutureFreight aims to reduce these inefficiencies by streamlining forecast information exchange, making freight a tradable entity through futures and option contracts and introducing business intelligence software applications. McKinsey, a management consultancy, has published a related in-depth analysis of the freight industry.
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